![]() ![]() Lipinski’s manager Iain Robertson highlights the importance of providing pluggers with a compelling story to help promote the release. Provide a compelling backstory to you and your music We were getting multiple plays and we were being championed and that’s what you’re looking for.” Singer-songwriter Alex Lipinski says using a radio plugger elevated his profile and opened up new opportunities. Those two shows certainly made a difference. “So they were the two big hitters, Gary and Frank, and we got a ton of independent radio stations from around the world. “Gary Crowley made that his track-of-the-week and played it three weeks running,” says Lipinski. The first single Lipinksi release from the album was Groundhog and the two DJs who really championed the track were Frank Skinner on Absolute Radio and Gary Crowley on BBC Radio London. While it’s doubtful the radio plugging translated into increased record sales, he says, it elevated his profile and opened up new opportunities. ![]() The plugger was the second of two recommendations and he hired the plugger because they were passionate about the album and had strong opinions on every song. Singer-songwriter Alex Lipinski used a radio plugger on his third album For Everything Under The Sun. An online search should yield the names of radio pluggers who are in the same genre and market as yourself and as ever in the music industry, recommendations are key. The first thing is to really do your research. A decent plugger will start at £1,000 and could be £4,000 upwards for a sustained campaign covering national and international radio. One option is to use a radio plugger, who will work closely with radio stations and DJs to plug and promote songs, albums and artists. The tracks must also be well recorded, mixed and mastered. It needs to have something special or unique about it that sparks the interest of a DJ or their producer. It may sound obvious, but the first thing to ensure is that the music you are pitching to radio stations is of real merit. But by employing tenacity, dedication and some key tips, it is possible to optimise your chances. In an ever more congested music space, getting your music played on the radio is tougher than ever.Īccording to streaming services, over 100,000 tracks a day are uploaded to their platforms and most of those will be targeted at radio. The furore surrounding the changes to BBC Introducing only highlights the importance of radio play for emerging artists. On 3 February the BBC released a statement outlining fresh plans for BBC Introducing on local radio and BBC Sounds. The reports confirmed that the BBC’s flagship initiative – launched as a “platform supporting unsigned, undiscovered, and under-the-radar UK music talent” – would be scaled back by two-thirds in a bid to “rationalise” the network. Musicians and bands striving to get their songs played on the radio were dealt a potential blow in late January when reports emerged that BBC Introducing was under threat. ![]()
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